Tag Archives: provisions

Provisions Marketplace is OPEN – Blogger Doesn’t Hang Himself

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P1050559This post originally appeared on the website  West Coaster, a new Southern California beer magazine.

Never fully healed from The Bruery Provisions closing this past January, I had all but given up hope of a worthy suitor taking over the quaint spot in historic Old Towne Orange. Still stuck somewhere in the seven stages of grief, losing one’s favorite local craft beer and cheese shop is a tough wound to heal.

Then, a miracle happened. “Provisions Market” read the sign out front. I dropped to one knee and held a nearby bench to collect myself. I re-read the sign in disbelief, “It’s here!” I yelled at a confused old couple nearby. To celebrate, I scored some coconut gelato from a nearby cafe and went home to cut the rope hanging in my garage. The Haven Collective is here to save us!

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P1050566What makes Provisions Market unique is the space. It’s one part bottle shop, one part tasting room and one part chef-driven food shop. Provisions is basically an artisanal 7-11. The best part about Haven moving in is their track record of providing high quality food and 100% craft beer at all of their locations in LA and OC. Partners Wil Dee (beverage manager), Ace Patel and Chef Greg Daniels look to add to the community by offering draft beer, bottles, cheese, charcuterie, snacks and sandwiches – all within a relaxed communal vibe. They also partnered with Portola Coffee Labs, which will open its second location within the market.

Bruery Provisions’ soul still haunts the new Provision Market, but in a friendly ghost sort of way. Thirty taps are locked and loaded, shined bright and ready for war. “We have room for ten more” says Wil Dee like he’s calling in an air strike over the lively tasting room. The space is freshly furnished with new seating in the shop area.  Bottles sit off to the sides like shy wallflowers waiting for a dance. I tip a pint of Trumer Pils, inhale deep and take in the evening, reminiscing about all the memories and friendships forged in this room over the years. TV’s are now a thing, although hung inconspicuously (volume off) allowing people to keep the conversation going without digging for a phone to check the latest scores. “The idea is, we will turn up the volume for huge events like the SuperBowl or other big games” says Wil.

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The first guests arrive at the first Family & Friends soft opening.

Beverage Mgr. Wil Dee preps for the Family & Friends soft opening

Beverage Mgr. Wil Dee preps for the Family & Friends soft opening

The Haven Collective got its start in 2009, a short five minute walk from the new Provisions Market. When creating Haven Gastropub four years ago, Chef Daniels stressed, “We just wanted to make a pub, then realized the potential of the space.” Before Haven settled on the Gastropub spot, Chef Greg confesses “we were originally in a bidding war with Patrick Rue for the equipment (from the previous tennant Frogs Breath Cheese Shop), had we known it was him, we would have bowed out.”

Burrata, Olio Nuovo EVOO, Saba vinegar and edible flowers. Prettiest thing I've ever eaten.

Burrata, Olio Nuovo EVOO, Saba vinegar and edible flowers. Prettiest thing I’ve ever eaten.

Now capping off both sides of the historic Orange circle, the area is once again a Socal craft beer destination. Several craft beer friendly restaurants dot the old-town historic tree-lined street surrounded by a dozen antique malls and other fun shops. “The beer scene in Orange was bleak before we moved in. I would sit outside smoking a cigarette while we were building Haven and wonder if people would come.” says Greg. The area is now ripe for a proper beer crawl.

The patio at night.

The cozy patio at night.

The Haven Collective now owns four all-craft beer locations in OC and LA; The original location of Haven Gastropub in Orange (12 taps, bottles, cocktails and wine), Haven Gastropub +Brewery in Pasadena (40 taps + brewpub and bar), Taco Asylum in Costa Mesa (4 taps + craft cans and aguas frescas) and the latest Provisions Market (30 taps and bottle shop).

 

From the press release: Orange, CA (June 2013) – After much anticipation, haven collective’s new bottle shop and specialty market, Provisions Market, will open its doors in Old Towne Orange at 10 a.m. on Wednesday, June 5th (143 N. Glassell Street, Orange). Sidecar Doughnuts has partnered with Provisions to have their signature doughnuts sold on site, and the first two dozen customers on Opening Day will receive a complimentary doughnut!

This post was originally posted on West Coaster Socal!

Provisions Market on Urbanspoon

7 Stages of Grief – Bruery Provisions Closes

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Blankly staring at my twitter feed, it popped up. “Bruery Provisions is closing”. My early morning pre-coffee brain repeated the phrase several times as if it were abstract poetry.  Provisions for me is why I’m typing this shit right now. I’ve always loved beer, but when I stumbled in Provisions for the first time, I knew beer was finally winning. A flight of beers and wedge of cheese is all it took for me to register this site. Hearing the news, I sat in shock and clicked the link. Then it hit me, I’m on stage one of the seven stages of grief.
My second visit years ago. Two flights and some notebook paper for notes.

My second visit years ago. Two flights and a paper scrap for notes.

Stage 1: Shock and Denial

My initial reaction? I thought the The Bruery’s site was hacked and this was some sort of sick joke. Not funny assholes! I was about to email Ben Weiss, the Bruery’s director of Marketing, then his press release hit my inbox:

We at The Bruery regret to announce that we will be closing our retail shop & tasting area in Old Towne Orange, The Bruery Provisions, on Sunday, January 13th.  Provisions has been an important part of our company, spawned by our passion for craft beer and the opportunity to introduce others to it. Our decision to shut the doors did not come easy…

Thinking I was obviously on the show Punk’d, I got excited that I might get the chance to kick Ashton Kutcher square in the crotch. Wouldn’t that be nice to strap on a pair of those creepy Vibram shoes with the finger-toes and do some Kutcher ball damage?

Stage 2: Pain and Guilt

patrick and greg koch

Future owner on the left? The pre-crazy beard man Greg Koch visits Provisions Nov 2011.

Realizing it’s not a joke, I looked back to some of my old posts and photographs at Provisions while drinking an old Provisions Series beer. “No more Provisions Series beers” I mumbled softly. Is there anything I could have done to keep them open? Could I have shopped there more? What if I did just one more blog post? It’s all my fault dammit! I’m a horrible monster and pray for death!

Stage 3: Anger and Bargaining

I hit rock bottom seeing Instagrams of the 30% liquidation Provisions beer hauls.  #bruery #provisions  #whalesbro #haul #sadface #curbstomp #face #candyfromababy #craftbeer #beer #sours #upshitkriek #beerporn #instadrunk #beerninja #neverforget #BP4eva #poursomebeerout #deadhomey #birdwell #stpaul #yams #10000IBU

Cindy Santoyo's haul pic.

If your Provisions haul pic needs iPhone Panoramic, you done good. Craft beer geek/hoarder Jason Moore’s haul pic of deliciousness.

Did Patrick Rue lose a poker bet? Did the mob force him out of Orange? Did Ken Hollingshead Sr. visit Patrick in a dream? Were sales that bad?

“But they added a patio last year!”, “But they added full pints!”, “But the classes were always sold out!”, “But their grilled cheese sandwiches were awesome” But, but but…Damn.

Stage 4: Depression, Reflection and Lonliness

pic courtesy Cambria Griffith @goldenroadbrew

Sad Kendra hates GABF head. (pic courtesy Cambria Griffith @goldenroadbrew)

I thought about lighting candles. I thought about listening to The Cure Disintegration.  No more sneaking in for a quick flight while my wife antique shops. No more fun beer/cheese classes. No more La Tur cheese and a pint for dinner. No more Old Town Orange beer crawls. No more chatting with GM Kendra, Asst. Man. Lauren and the rest of their talented staff. No more meeting random craft beer curious old people that stumble in for beers. No more guest flight nights. Provisions did everything right…maybe too right. Sure their tasting room at the brewery is ‘enhanced’, but it’s nowhere near what Provisions was. It was a magical place full of talented people where beer was handled with respect.

Stage 5: The Upward Turn

Re-reading the farewell email, something struck me:

…increased our production capacity by 130% in the last few months.  About 40% of our beer is aged in barrels for a year or longer, and we’ve amassed a collection of over 3,000 barrels to achieve this.  In evaluating how The Bruery should operate in order to achieve its goals, it became apparent Provisions is not the best use of our limited resources.

So, if the awesomeness that is the Provisions is gone, I would expect to see The Bruery’s beer production unfold in an equal and opposite reaction. I want to be dazzled by their beers more than now. Simply bretting/bourbon barrel/or tossing fruit on a base beer? That’s not good enough. Is adding new branches to their huge family tree of award winning beers the way to go? Maybe revisiting successful beers another option? We shall see. Losing the Provisions is a huge loss for craft beer, and I expect to see dividends. Given The Bruery’s track record, I have full faith they can pull it off.

The Provisions staff preps for the Black Tuesday party.

The Provisions staff preps for the first and last Black Tuesday party.

Stage 6: Reconstruction and Working Through

Provisions had it all: people, place, and product. Can someone else step in and do a great job? Sure, but they’ve got some very big shoes to fill. Why did the previous tenant ‘Frog’s Breath’ fail? With huge regional craft brewers like Stone Brewing setting up stores throughout SoCal, or with successful local entrepreneurs like Julie Lim at OC Wine Mart as possible interested parties, the future looks bright. Different, but bright. (Note that I have no knowledge who is interested in the spot, I’m merely speculating.)

Stage 7: Acceptance and Hope

help-me-obi-wanBruery Provisions was such a bright spot on the craft beer map. Not just for OC…it was a destination. For out of towners, it was a one-stop shop. Sure you can visit Hacienda Beverage, Vendome Liquor or HI-Time Wine Cellar for bottles. Sure you can get great beer and slow-food at The Playground, Hopscotch, Carolina’s Italian, The Globe, Selmas and Beachwood BBQ. Sure we can visit the many great Breweries and Brewpubs in OC. As craft beer continues to grow, I’m sure we will see other boutique style shops open. The up and coming Packing District in Anaheim is ripe for a small cheese/beer shop.

Overall, I’ll miss my favorite beer and cheese shop. I’m thankful that it existed to begin with as it sparked me this righteous path of deliciousness, fearless writing, and fun.

For posterity, I saved their final draft list:

On Deck at The Bruery Provisions – 8