“When people ask if we’re coming to L.A., we say no way, we’re coming to Azusa because it’s got everything from A to Z in the USA!” says Ron Lindenbusch, Lagunitas director of marketing to our group of media and city officials. And by everything, I assume he means land at the foothills of the San Gabriel mountains that spew mineral-rich brewing water. “We also want to reach out and touch the community, not like to deetle-deetle them,” he continued, making a ball-tickling hand gesture.
I was in a small group that got to “sneaky peek” the freshly-finished construction site (one day before 4/20) and holy hell, the campus is big enough to fill Seaworld’s tanks with beer on a daily basis. Shamu? More like a drunken SHAMWOW. Here’s some stats on the behemoth brewhouse:
Three 250 BBL Brewhouses with a Centrifuge for each
Ninety 55-foot Fermenters
Twelve Big Ass Brite Tanks
Community room, Amphitheater, Taproom, Rooftop Bar, etc, etc, etc
Cans are coming too…
Tony Magee was absent from the festivities. When asked, “he’s probably playing with his band tonight somewhere around Chicago,” said his sister and director of communications, Karen Hamilton with a smile.
The super-sneaky peek complete, we left the vast packaging hall and headed to the shipping and distribution warehouse to party. Apparently the industry-only event link got out, so it was a little more crowded than anticipated. What would have been a chill couch-trip over beers ended up being a revolving trip in line for beer. As the evening went on, roller derby happened next to live bluegrass. Still fun, but my goal of networking and interviewing was left (mostly) undone. At least I got pics!
This post originally appeared on the website West Coaster, a new Southern California beer magazine.
We were somewhere around the edge of wine country in Paso Robles when the craft beer began to take hold(1). Baked and dripping with sweat, I dump the remnants of my tasting plate on the ground and use it as a makeshift fan. The air is thick, hot and pointless, laying on us like a sleeping bag you can’t escape. Black bugs have somehow managed to attach themselves to odd parts of my body and pinch every so often. “Holy Jesus! what are these goddamn bugs?”(2) One clings to my armpit as I smack it and smack it again, making it bite harder. “SHIT! Shitfucker!” I yell as spectators laugh wildly. I duck in the bathroom and dunk my head under the bathroom sink, then sling on my hat to grab a beer…the only cold thing in this dusty, arid place called Paso Robles.
Two seconds after this picture was taken, purple girl trust-fell into they guy behind her.
Flash backward a few hours as this ‘Firestone Walker Invitational Beer Festival starts and I’m in ‘kid on Halloween’ mode. Media check in and pre-fest starts early and I’m not taking any chances. It’s peaceful. Nearby cows moo. It’s time to drink.
Standing near Russian River Brewing I hear brewer/owner Vinnie Cilurzo say the words “five-day old Pliny and two-year old Temptation.” These words fish-hook multiple members of the press. We walk like we’re in a Broadway musical, jazz hands fluttering. A pretentious voice behind me mutters, “I’ve had two-day old Pliny once” while clearing his throat nervously. Five day old must taste like piss to this this guy. I toss it back, note the fresh Simcoe, Amarillo, Centennial and CTZ hops and move on quickly for a glass rinse and something dark before it gets too hot. The forecast is dialed in at 104 degrees.
At this festival, beers like Pliny the Elder are ‘just beers’. Not to discount the highly baited Double IPA from Santa Rosa, but there’s some serious beverages to be consumed today. Brandy Barrel Aged Hunahpu’s Imperial Stout from Cigar City (won the People’s Choice award), Bourbon Barrel Aged Dark Lord Three Floyds Brewing and other barrel-aged treats that elude the west coast. Lambics, framboise and collaborations are being unleashed from Mikkeller, The Lost Abbey and Firestone Walker. Orange County’s sole contingent, The Bruery, is leaking several rarities on the crowd every hour. Tyler King, The Bruery’s senior director of brewing operations quotes, “It’s an honor no matter where we’re from, we love so many of these breweries and to pour beer next to them is pretty amazing.”
As much as the public loves this festival, brewers also gush at the prospect of getting an invite. Tony Yanow of Golden Road/Tony’s Darts Away quips, “We are a very young brewery and to present our beer along side our heroes is an honor.” Meg Gill, also of Golden Road reminisces, “I cried in a department head meeting about it today…I have the fondest memories of pouring beer with Tony the last hour and fans gushing over our Berlinerweiss. It was the first festival I brought my parents to..their first beer fest ever.”
Fascinated with the thought of sampling fresh beer from Europe, my associate Daniel Fernandez and I make a trip to the fest’s ‘little Germany’. “I had no idea Germans were so tall” says Daniel with his sub-sombrero sized hat. The guys at Mahr’s Brau Bamburg put David Hasselhoff to shame, and the girl at BraufactuM is at least three inches taller than me in flats. Birrificio Italiano sent Tipo Pils, a beer that inspired Firestone Walker’s brewmaster Matt Brynaldson to brew Pivo Pils which should be arriving in the southland soon.
Of the many, many beers sampled, three are standouts:
Mikkeller’sSpotancherry Lambic gives me repeatable goosebumps. Juicy tart cherries burst in my mouth with the tiniest sip.Tastes like fresh tart cherry pie.
Lagunitas is shocked to hear my love for Sonoma County Sour Stout. “It’s pretty shocking considering we aimed to break every rule when making it…a stout on a hot day that goes down easy? Shocking!” says the biker-looking guy pouring. Layered flavors and aromas hit me, then hit me in waves with each sip. Tart roastyness, oak, tart fruit, some pleasant funk. The sign aimed to debunk it’s tastiness, only made me want it more.
The Lost Abbey’s Framboise de Amorosa is also among my standouts. Very bright and clean raspberry tart without any metallic notes. Finishes dry with tons of flavor. Shocker, I know.
Food at the festival is dotted potluck-style amongst breweries. 25 local restaurants brought small-plate tastes to serve throughout the day. I really enjoyed the Bloody Mary Granita from Luna Red and Ancho Duck & Cheese Quesadilla from McPhee’s Grill. Near the end, most food was gone.
The Music from Hot Buttered Rum fit the mood of the festival – hyperactive progressive bluegrass is something I could very well be a fan of without knowing it. The White Buffalo also performed later in the day but I was blissfully altered by craft beer at that point in time (see top paragraph).
The Gripes – None! If you go to one festival a year in California, this is it. It’s like a GABF greatest hits mixtape in a small venue with really good food and music. This is the gold standard of beer festivals! Despite the hot temps, there was no problem finding shade, misters, water or an NFL sideline cooler.
Title,(1),(2) – quotes inspired by “Fear and Loathing in Las Vegas”, copyright 1971 by Hunter S. Thompson
Bonus – I found out who signed this girl’s breasts…none other than Agostino from Birrificio Italiano.